Print Ad Campaign
Copywriting & Design By: Rachel Ramkaran
This ad campaign was created to promote a fictional air plant exhibition in Toronto. The advertisements would run in local lifestyle magazines in the city. As well, posters would be displayed around the city leading up to the event. The simple colour palette evokes the calming effect plants can have on people.
The objective was to make this an attractive event for people by playing up the excitement of it being the very first air plant exhibition, while staying true to the laid back nature of the event.