Toyota Price Match Promise DM—Autumn 2021
Copywriting: Rachel Ramkaran
I worked with my team to create this direct mail campaign for Toyota. The purpose was to encourage Toyota owners to switch to winter tires and take advantage of Toyota's Price Match Promise. We developed a sticker that changed colour when the temperature dropped to 7 degrees Celsius, as that's when it's recommended for drivers to begin using winter tires. This sticker could be placed in drivers' windshields as a visual reminder for them to get their cars serviced for winter by Toyota Trained Technicians.
This is what the sticker looked like once the temperature dropped to 7 degrees Celcius.