UNICEF Survival Gifts Social Media Campaign—Winter 2021

UNICEF

Copywriting Team & Ideation: Rachel Ramkaran

Along with my team, I created a series of static and video Facebook ads to promote UNICEF's Survival Gifts. They encouraged prospective donors to select lifesaving gifts in honour of loved ones for the holidays in 2021.

Facebook ad with gift carousel:

Frame-by-frame descriptive layout for Facebook videos:

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