Koba's Profile—Autumn 2021
Alliston Humane Society
Copywriting: Rachel Ramkaran
Koba is a large, strong adult dog who was having trouble getting adopted. His original profile over-emphasized his strength and training needs, making him sound intimidating. I rewrote the copy to soften it and highlight the endearing characteristics of this lovely dog.
*Note: line break errors have occurred on client's back-end system.