Boots & Hearts TV1 eDM—Summer 2020

This eDM launched in late summer 2020 to promote Boots & Hearts Campfire Sessions, a television program replacing the annual Boots & Hearts festival, which was cancelled due to COVID-19. This email also featured an interactive carousel promoting other TV1 shows. The email received a strong open rate and the Boots & Hearts program was well-watched by Bell customers with access to exclusive TV1 programming.