Integrated Prospect Campaign For Ducks Unlimited Canada

School Project
George Brown College Graphic Design
Copywriting & Design: Rachel Ramkaran

Campaign Objective & Execution

Encourage prospective supporters of Ducks Unlimited Canada to do their part to save the bees. The three main calls to action of the integrated campaign are:


• plant a pollinator garden, starting with the seed paper the package insert is printed on
• buy honey from local, ethical beekeepers partnered with Ducks Unlimited Canada
• donate to Ducks Unlimited online at ducks.ca


Note: Due to Ducks Unlimited being an environmental organization, the goal is to drive more giving to online channels. For that reason, the mail excludes a coupon and business reply envelope, to cut back on paper use and to build up online giving.

Integrated Campaign - Direct Mail Package
Integrated Campaign - Direct Mail Package

A personalized envelope with an infographic insert, informing people about how to support pollinators

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Integrated Campaign - Subway Advertisements
Integrated Campaign - Subway Advertisements

Subway advertisements enticing people to get involved and help pollinators

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Integrated Campaign - Instagram Post
Integrated Campaign - Instagram Post

Isn't Conservation Sweet? Instagram Post for Integrated Campaign

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