Integrated Prospect Campaign For Ducks Unlimited Canada
School Project
George Brown College Graphic Design
Copywriting & Design: Rachel Ramkaran
Campaign Objective & Execution
Encourage prospective supporters of Ducks Unlimited Canada to do their part to save the bees. The three main calls to action of the integrated campaign are:
• plant a pollinator garden, starting with the seed paper the package insert is printed on
• buy honey from local, ethical beekeepers partnered with Ducks Unlimited Canada
• donate to Ducks Unlimited online at ducks.ca
Note: Due to Ducks Unlimited being an environmental organization, the goal is to drive more giving to online channels. For that reason, the mail excludes a coupon and business reply envelope, to cut back on paper use and to build up online giving.
A personalized envelope with an infographic insert, informing people about how to support pollinators
Subway advertisements enticing people to get involved and help pollinators
Isn't Conservation Sweet? Instagram Post for Integrated Campaign